That looks like a weld to me, as well, in which case, it is past time to replace that damper. If the age of the damper is unknown, then it is also past time to replace it.
12 degrees initial is fine. However, as others have said, that is not all you do when you tune timing. You also have to check the total advance and change the amount and rate of advance in the distributor, if necessary.
The white mark your buddy made is nowhere near 30 degrees. You can see the degree marks and by the spacing of the marks, his white line is at 13-14 degrees. If he timed it thinking that is where total advance comes in, then that could contribute to your overheating problem as the engine is severely retarded.
30 degrees does not make sense for initial timing. If it is total advance, then it is too little. If it is distributor advance, then it should be ok with the stock 6 initial but too much with 12 initial. You want 36-38 total. With 12 degrees initial, that is 24-26 from the distributor.
Timing by ear is a bad idea if you want things to be right. I know loads of people do it and it has it's place like where a timing light is not available but you just need to get home - and when you get home, you put a light on it. You can also have more advance than the engine needs without it pinging. That can cost you power and fuel economy. An ear is not a precision tuning device.
Lawrenceville, GA